Advertising and Lifts – Combination for Successful Marketing in Modern world

Marketing has always been the key to growth and success for any firm. In global business world, marketing and advertising has immense importance for any firm operating in competitive business and provides edge to the firm over its competitors. However, unique and creative style of advertising can provide an advantage to the firm and boosts up their sale. Elevator advertising screens is one such medium which is effective way of communicating to the customer and is also very impactful as it leaves a long lasting impression in very less time. Elevator ads are basically targets the untapped customer base and this way of marketing are opt by brands that have outlets in buildings where lifts or elevators are frequently used by the consumers. Best merit of using lift marketing is that it is very flexible as it can help the firm to micro target the small amount of people of a specific building, complex or area by customizing the advert according to the target audience. 

There are various locations where companies can hire the elevators or lifts to advertise their products or services. It includes apartment buildings, shopping plaza or office towers. In such places residents, visitors and employees use list at least 5-6 times in a single day hence advertising in lift helps to grab the attention of the potential customer more frequently which helps to change their buying behavior and divert them to the products advertised in lift or elevator they use. Thriving popularity of elevator advertising gives opportunity to many elevator advertising companies to compete and shine over their competitors who offer services in traditional form of advertising like print media, radio ads, TV commercials and other forms adverts. Demand for elevator adverts are predicted to increase in future as the demand of elevators is on rise in malls, house buildings and office towers. In developing nations like China and India number of elevators are increasing every year hence such nations are best market for elevator advertising companies to operate and offer their services.

Below are the reasons of increasing popularity of Elevator advertising:

Affordability – Ads in elevator and lifts cost very less to companies as compare to advertise in other forms. Channels and broadcasting authorities demand heavy fees to telecast TV commercial where as newspapers charge every time they print an ad in their newspaper. However, advertising in lifts is very inexpensive and is one time investment which is exposed to consumer number of times.

High Impact–Advertisements in lifts comes with no external distractions as lift is an enclosed structure hence consumer pays its full attention to the advertisement and it creates a strong impact in consumer memory.

Customization – Lift ads are flexible as they can be easily edited according to the target customers who use the particular elevator or lift and the nature of the area where lift is located. Moreover, ads in lifts can be easily changed in terms of design on weekly or daily basis to create the appeal of the product.