Here’s How to Lock Down on the Perfect Ad Agency for Your Brand

The right ad agency can make or break the entire strategy and planning of the brand. It is essential to lock down on the best agency to help you with your branding, advertising as well as online marketing for the brand. There are a lot of tests and criteria that brands keep in mind when hiring an agency. So, how do you go about this? How do you find the right agency for your brand to ensure you have the right brand advertising strategy in place?

Here’s what you need to keep in mind when hiring a good advertising agency for your brand -

Clientele pool of the agency

It is important to find out the past and current clientele of the ad agency that you are hiring. This is because you need to make sure that the agency you are planning to hire so that they are in sync with your genre of the brand. For instance, if you are an FMCG brand who deals in soaps, detergents, body lotions etc., you need to make sure the agency that you are hiring has a history with handling those types of brands. This will help them understand your brand strategy and advertising strategy better which will help you in having the best strategy for your brand!

SEO team and management

SEO is extremely important for a brand these days especially if you are trying to advertise the brand online. There are a lot of agencies that provide professional SEO services Gurgaon, Mumbai as well as internationally but it is extremely important to check the quality of their content. A lot of agencies have a lot of content with a lot of keywords which look a little misplaced and pretty much all over the place. You need to hire a professional SEO agency that has several levels of content, research, copy proofing and so on to ensure you have the best content to help your brand become more visible online.

Design and creative team

A lot of smaller agencies don’t have the best design and creative teams because they usually outsource the content. When you hire a professional ad agency with an excellent design and creative team on board, it makes the work way more easier and organized. This way, the teams of professional SEO services Gurgaon, copy writing team and the business development team can all work in tandem to ensure that the designs are up to the mark. Design changes are also easier to get done when you the ad agency has a creative and design team in house.

Apart from these, you can also have a 1 month or quarterly agreement with the ad agency to gauge the type of work that they do. This way, you have a better idea if they are the final agency that you want to lock down for a yearly retainership. Retainer agreements are also cost effective as compared to per month or quarterly agreements because ad agencies give better rates for retainership.